2016 has again seen its share of social media blunders. Instead of getting better at managing social media, it seems some companies continue to make avoidable mistakes. Whether it is Coca-Cola learning about geography the hard way or a $5 million promotional video confusing Rhode Island and Iceland, slip-ups persist. So, how will your business […]
Business has jumped on board harnessing social media as a marketing and branding tool. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, it takes development, planning and effort. Some businesses ‘box in’ social media within either the marketing department, […]
As a business, you only get one chance to make a good impression on social media. That means avoiding the pitfalls that some businesses make by treating social media as a traditional one-way communication platform. Avoid the following 4 things to build better social media engagement. You don’t need to be on every single platform […]
The recent Sensis Social Media Report May 2015: How Australian people and businesses are using social media shows “the uptake of social media by Australian businesses is still not as pronounced as for consumers.” 33% of businesses compared to 68% of consumers have a social media presence which means that more consumers seem to be […]
Social media can be overwhelming with so much information out there. And if that wasn’t confusing enough each piece of information is telling you to do something different. When talking to clients the most common thing the majority of people what to talk to me about, is the fact that they are so confused they […]
Social media is such a ‘buzz’ word at the moment for online marketing. However, a lack of understanding is still a key issue. Some individuals are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality. Having a Facebook page does not equal […]
With technology rapidly evolving history shows us that as new technology emerges old techniques and practices are applied. Why? Because this is all we know. And although technology changes rapidly, people change slowly. This is the case with social media. Believing it is a marketing tool, business misinterprets the expectation of social media. If “social […]
Social media presents a direct conflict with businesses. Whether it is to protect yourself from the vast legal ramifications, identity theft or simply business etiquette, businesses need to be prepared, proactive and savvy. Social media isn’t just for teenagers anymore so protecting your business comes in a number of packages. These 5 tips will leave […]
As technology rapidly evolves history shows people struggle with the transition. Social media is a case in point. Completely different to traditional media having the right approach and mindset is crucial to get the best from it. Social media centres around the user, not the product, so the established method of pushing a message in […]
Social media can be challenging for SMEs in terms of understanding and implementing it. They are constantly being encouraged to set up social media platforms for their business but where do they begin? As a tool, social media has the potential to reach and connect with customers and to let everyone know about your business. […]
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