Over the past decade, businesses have progressively turned to social media for marketing and communication. And so have celebrities, campaigners and just about anyone who wants to influence. They are all connecting directly with their audiences to motivate, transform or shape ideas and attitudes. The power of social media to communicate directly is sometimes trivialised […]
Social media continues to be the latest ‘buzz’ word as more and more businesses get on board. With a lack of understanding still a key issue, many businesses still consider social media to be a ‘one fits all’ approach. When auditing client’s social media one of the most common comments I get is “so and […]
As social media continues to become more embedded in our regular lives both personally and professionally, it is fascinating for me to see how individuals and businesses are utilising social media platforms. One of my main dislikes about social media is that social media to a degree has been seized by marketers who have chosen […]
Whether it is managing social media risks, understanding how to utilise it or simply diversifying communication channels, social media’s influence on business is being felt in various ways. Something that has been slow to materialise is that social media is much more than technology. The technology is simply the vehicle which is allowing the shift […]
With technology rapidly evolving history shows us that as new technology emerges old techniques and practices are applied. Why? Because this is all we know. And although technology changes rapidly, people change slowly. This is the case with social media. Believing it is a marketing tool, business misinterprets the expectation of social media. If “social […]
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