Recently, I watched an interview on YouTube with Sheryl Sandberg – Facebook’s COO. Not only did she talk about her current book, Option B: Facing adversity, building resilience, and finding joy, she also provided some fantastic tips on how to pursue a meaningful and successful career. One of the key points she spoke about was, […]
Protecting your business is fundamental. And one of the biggest mistakes businesses make on social media is that they fail to listen. Whether a customer complaint, or gathering intelligence, monitoring and listening are essential. Yet, it is not something all businesses do or do well. Regardless of whether your business uses social media or not, […]
Social media has many advantages and one of them is building an individual professional brand. Standing out in your career has always been essential; however, in today’s world it could be argued it is more important. We live in a very competitive, digital and connected world. More of our life is going online – both […]
I recently gave a presentation to graduates on individual branding and suggested they Google their name. Although, an unusual suggestion, it is a worthwhile exercise particularly if you are about to embark on your career journey. As an employee starting out, organisations will Google your name and see what comes up. In this day of […]
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