Strengthening Your Social Media Profiles
Given the amount of time people spend on their social network sites, building their connections and growing their network, it is surprising when their profiles don’t get as much attention as they should. If the aim is to increase your brand’s visibility, both personal and business, then having a strong profile is key. A profile that ranks highly in searches is important to improving online presence.
Here are 4 ways to strengthen your profile.
Maintain Your Identity
With so many social media platforms, each with its own uniqueness, it is important to create and maintain a consistent identity or brand. Use the same tone throughout each profile, as this will ensure that your profile is delivering the same message throughout. If a potential client searches for you online through Facebook and LinkedIn the profiles need to say the same thing otherwise the message is not clear.
Something else to consider with your identify, is your photo. Make sure that the image you choose is consistent throughout all your profiles and enhances your credibility not detracts from it. That means you need an update to date and professional image, not one from a party last week.
Content is Important
What you write about yourself is vital so consider your profile a CV summary. Tell people about the services you offer and the skills your have. Sell yourself in a few short sentences so be clear, brief and to the point. People need to be able to understand what you do immediately and the message needs to be the same throughout all profiles.
Although the aim is to be professional, allow your personality to come out so that people can gain an insight into your individuality.
Keywords
Keywords are important in your profile as social media profiles are highly searchable and have greater chance of being at the top end of search engine results.
It is, therefore, important to think about what keywords best describe what you do. Ask yourself what keywords you would use to search for your business. It may also be useful to ask other people you know what keywords they would use. Then incorporate a mixture of words that are both specific and general so that you can optimise connecting with your target audience.
Consistency
Google loves regularly updated content so to be successful in social media consistency is key. This means being active and having a planned approach with postings everyday or least every couple of days. This way you can engage with your fans, connections or followers and stay regularly in contact.
Having multiple accounts is very time consuming so it is better to have fewer platforms than more if you can’t regularly post in all of them. Choose the ones that you believe will connect with your target audience and start there. You can always increase the platforms once you find a structured approach that works for you.
Today, social media profiles are more important than ever. So when you create a platform, know that you are creating an identity. Hopefully it is one that people will want to connect with so that the benefits will flow.
What are your thoughts?
This article was published in Dynamic Business.
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