Social Media in 5 Steps
Social media is about communicating, connecting and building relationships. For business, it is another tool to communicate with clients and partners. Not engaging in this space means missing out on opportunities to explore an exciting environment. Social media, although free to use, requires time and effort as well as strategic thinking and planning to obtain results.
The following 5 steps provide a straightforward approach that can enhance your business value over a period of time.
1. Plan: Have a social media strategy as part of overall marketing and business objectives. A structured approach provides a focus, manages expectations and targets development.
2. Content: In order to get noticed by your target audience, share interesting and informative content. Share news, opinions and articles relevant to your industry and provide different formats of content including text, clips, and graphics.
3. Consistency: Posting regularly is a good way to see opportunities come your way. People get to know you and what you are about. A publishing schedule can support the consistency needed.
4. Commitment: Before commencing to engage in social media make a commitment to persist for the long term. Results will not be immediate so dedication is needed to keep participating, being enthusiastic and developing.
5. Listen: once you are engaging on social media, take the time to genuinely listen to what is being said by your audience. Understand what their requirements are so that you are able to respond appropriately.
Social media is a long-term process. Have an open mindset and a commitment to stick with the plan. Be flexible even when results are not forthcoming. Keep working towards the goals by being active, consistent and engaging.
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