Social Media and Having the Right Mindset
As technology rapidly evolves history shows people struggle with the transition. Social media is a case in point. Completely different to traditional media having the right approach and mindset is crucial to get the best from it.
Social media centres around the user, not the product, so the established method of pushing a message in a one-way direction is not very effective. Engagement, connection and conversation are the key to social media in the long term.
Here are some central things to remember when engaging with social media:
Social media is About People: build relationships, gain trust and have a conversation.
Experiment and Innovate: social media is a switch from a monologue to a dialogue. Businesses that best understand this will listen to their audience and interact with them
Connect with your Audience: ask questions, share thoughts and encourage conversation. Provide information but don’t push sell your products or services.
Social Media is Difficult to Measure: business is preoccupied with measuring social media. But it is hard to measure conversation. This doesn’t mean the value isn’t beneficial.
Investing in social media is important, requiring new skills and approaches. Those that don’t think outside the box will have difficultly gaining traction and those who maintain control of the message won’t succeed in getting any message across.
Experiment, share and have fun!
What have you experimented with social media for your business? What works for you?
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