Plan your Social Media Strategy for 2013

With the year upon us, it is important to have a social media strategy in place for 2013.  Doing so will facilitate more opportunities coming from your social media activities.  If you haven’t put together a social media strategy for your business yet, here are some tips to get you started.

Have Clear Goals

If you have no idea what you want to achieve, then how can it be achieved?  Know what it is that you want to gain from using social media.  Simple goals always work well when starting off. For example, don’t aim for 200 ‘likes’, aim to get ‘likes’ that consist of your target audience even if the number is low.

Have a Content Plan

Develop a content approach that you are able to use for social media activities.  Decide how often to post, when to post and what to post.  If this is planned out, it is much easier to maintain a social media strategy when it becomes busy and chaotic.

Consider your Resources

Know how much available time there is for the social media activities and plan accordingly.  If there is limited capacity, then tailor the goals and content plan to this scenario.

Consistency

If there is one vital step when using social media for business then that is to be consistent.  That means posting on a regular basis.  If you have decided to post every week, then you must post every week. This is what your audience will be expecting and not doing so means your audience will go elsewhere.

When there is strategy there is focus so try these steps and see how you go.

Thanks for reading!

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Tags: Goal Setting • SMEs • social media tips