Regardless of what type of organisation you are or how large or small the business is, it is essential to protect your business from social media risks. Businesses have always had to content with a variety of risks. With the progression of technology social media is another impact to add to the list that needs […]
The recent Sensis Social Media Report May 2015: How Australian people and businesses are using social media shows “the uptake of social media by Australian businesses is still not as pronounced as for consumers.” 33% of businesses compared to 68% of consumers have a social media presence which means that more consumers seem to be […]
Every day clients and colleagues alike ask me what is the best approach to get the most out of social media? Most are surprised when I respond by saying there is no set approach that works best for every business. A one fits all social media approach doesn’t work. There are a number of strategies […]
It seems obvious to say that our personal life should be separate from our professional life. However, the recent example of SBS presenter Scott McIntyre’s sacking over “inappropriate and disrespectful” ANZAC tweets demonstrates how social media blurs our lives. Although Hugh Riminton of Channel 10 defended McIntyre’s right to free speech though not the comments, […]
Social media impacts your business in multiple ways. Negative information can spread quickly over many platforms increasing the opportunity for damage to your brand to be more detrimental. Woolworths’ tribute to the Anzac tradition is another reminder of how social media campaigns can backfire. The “fresh in our memories” campaign in anticipation of the upcoming […]
Social media is an intense issue in most organisations around the world. Few businesses remain untouched by social media whether they use it or not. This has created a quandary for leaders in that the potential of social media appears extensive; however, the risks and impacts cause nervousness. Part of this inconsistency is that social […]
Social media mishaps happen all time. Most of them occur because of silly mistakes, no procedure or policies or simply because businesses don’t understand social media. There are plenty of examples where companies have got it wrong. One of the worst slips up that a company could make occurred a couple of month ago when […]
Years ago parents monitored their children’s television usage, watched out for what they read and kept an eye on their friends. These days’ things have definitely changed! Something that is becoming increasingly challenging for parents to do is to manage and monitor their children on social media. The online space has changed dramatically in a […]
As social media continues to shift the way we communicate both personally and professionally, businesses are looking for creative way to connect and engage with customers. Because of social media’s potential reach and immediacy businesses need to be aware that employees as well as third parties can cause problems. The one case that stands out […]
Have you Googled your Business Lately?
Why not try it and see what you find. It may surprise you what actually comes up. In this day of the Internet, social media and hand held devices business reputation matters possibly more so. Due to the reach, immediacy and permanency of the online space, information and comments can impact on your business bottom […]
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