Benefits of Using Twitter for SMEs
Twitter is one of the fastest growing social network platforms in the online space with unbelievable growth. As such it offers many benefits to SMEs. It can be used for a number of purposes and if used consistently and strategically there are many possible advantages.
Here are 6 benefits in using Twitter for business:
Brand Awareness: Twitter allows SMEs to keep their brand at the top of mind for people. By easily linking to articles or content, the brand name can be kept at the forefront.
Competitive Intelligence: useful information can be gleamed by monitoring what your competitors are doing and saying. By scanning their tweets, profile and contacts valuable business intelligence can be gained.
Industry Conversation: participating in conversation makes you visible. Reporting on industry news and providing commentary promotes your expertise. Listening to the audience as they engage provides useful knowledge.
Twitter and Mobile: as Twitter is limited to 140 characters, its mobile interaction is effortless. Receiving updates is easy via SMS and it becomes a transportable communication tool – very influential for modern day business communication.
SEO Increase: use Twitter to drive traffic to your website (or a preferred page), particularly if you have valuable content for you audience. This may assist in enticing conversion.
Feedback: Do you have specific questions that you want answered? Use this mechanism to gain feedback by posting your queries on Twitter with instant and helpful comments.
Although these benefits can also apply to other social media platforms Twitter’s uniqueness of 140-character limit can be used to advantage. Most individuals don’t want to read long pieces of information so short tweets providing valuable content which your target audience finds beneficial is priceless. The future lies in mobile communication and Twitter is ideal for this interaction.
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