Social media is literally everywhere these days. Lots of businesses are using it to connect, market and communicate. As a tool, social media has the potential to reach potential customers and to let everyone know about your business. Investing time and money is crucial and choosing the ‘right’ platform is even more important. However, with so many social media sites which is the best platform to use for your business?
Firstly, business doesn’t need to have multiple platform interaction. Starting off with only one or two platforms is a better strategy than investing time and money in five. Once you have achieved success with one, you can add more but only if it will provide value to the business.
Secondly, determine what you want to achieve. What are your desired outcomes? Consider the variety of advantages and disadvantages of each social media platform and weigh these up against your goals, costs and likely results.
Thirdly, social media needs to be part of an overall marketing and communication strategy. Social media shouldn’t be the only tool to use. Use it as part of a larger communication tool kit. Too often businesses rush in without thinking about the long-term approach because everyone else is using it. This will not bring success, only frustration.
These three points are crucial to determining what social media platform to utilise. Spend time at the beginning to consider what goals social media will achieve for your business. Have a well thought out approach and then commit for the long term.
Bear in mind the three following key words: consider, plan and commit. This will likely bring the achievement you are looking for and keep you flexible enough in a dynamic environment.
Give it a try and see what happens!
What has worked for others?
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