Support Your Clients Through Social Media

 Online Media, Small Business, SMEs, Social Media, Social Media Content  No Responses »
Feb 182013
 

Social media has exploded for business use. More and more businesses are now using it to engage with their customers and connect with potential consumers.  Not all are using it effectively and some utilise it because everyone else is.

In order for businesses to have success on social media they need to have their clients at the forefront of their minds.  If they don’t, their followers or likes will go elsewhere.

So how can businesses support their clients through social media?  It is relatively simple and here are 3 key points that must be part of the strategy.

Listen

Such an easy word but not always followed.  This means paying attention and letting the conversation flow.  What are your audience saying, what are they thinking and how does this concern you?  If you don’t listen, you will not be able to gain the information that is useful to your business.

Learn

By listening, you will be able to discover and identify what your audience wants and needs. If you can’t determine their needs then it will be harder to keep your audience engaged and provide them what they want.

Develop

Once you have determined what it is that your audience wants and needs, then develop your content strategy with this in mind.  Do they want some particular type of content?  Are they after some type of information? New product or service?  Develop want it is they want and you will be able to engage them effectively.

Try it and see what happens!

 

Thanks for reading! Feel free to ‘tweet’ or ‘repost’ this article or leave your comments….

 Posted by on 18 February, 2013 at 12:48 pm

How to Create Content for your Social Media Platforms

 SMEs, Social Media, Social Media Content, Social Media Tips  No Responses »
Feb 042013
 

One of things most SMEs struggle with when it comes to social media is creating content for their platforms on a regular basis.

What you share or post on social media is content whether it’s a one line sentence or a link to an article or video.  Social media content should not be randomly posted.  It is important that there is a strategic element that reflects your overall business and marketing goal/s.  The aim is to grab attention to focus on your expertise and skills.  Overall, most networks really only need one quality post every day.

Here are some tips when putting together a content strategy for you social media platforms:

  1. Business goals: determine why you are creating/posting this content.  This makes it part of a bigger overall marketing strategy which means there is a purpose to what you creating.
  2. Don’t forget the ‘social’ element in social media: this is what social media is about after all.  Make it fun and engaging, be creative and even controversial.
  3. Share other people’s content: one thing that most people believe is that every post needs to be original content.  This is important but so is sharing links, infograhpics or articles from other people.
  4. Make customers/clients the content: if you have a great story to tell, seek permission and broadcast the success.  Everyone loves a story and it is a great way to demonstrate who you are and make an impact so that it resonates.
  5. Go beyond text: content doesn’t need to be all text. Try creating a video or podcast or post a link to an infographic.  People love the visual especially online.

Add one of these suggestions to your social media postings and see how you go!  Still struggling with content creation?  Feel free to touch base with me.

 

Thanks for reading!

Feel free to ‘tweet’ or ‘repost’ this article or leave your comments….

 Posted by on 4 February, 2013 at 2:45 pm