LinkedIn continues to grow as a professional network. If you Google yourself or others, it is likely that your LinkedIn profile will be close to the top of any search results.
Although it seems to be an underrated social media platform, like Facebook and Twitter it has enormous potential. Firstly, it is the only platform that brings professionals together and secondly, the network is growing rapidly so the possibilities are extensive.
Your profile needs to be a “work in progress” and here are some of the benefits:
Increase your Visibility
As you connect with others, you increase the possibility that your profile will be seen and the potential that others will come to recognise you extending your network and possible opportunities.
Increase Your Credibility
As a LinkedIn profile lists your current role, past jobs, qualifications, and so on this promotes your credibility as someone who is experienced and knowledgeable.
Integrate with Other Social Media
If you have a business Facebook page or a blog, link it to your profile. Add your company profile and other relevant information.
Improve Your Google Ranking
Having a LinkedIn profile puts you quite high up in a Google search. When people look you up via a search engine anyone can easily find you and connect with you.
Recommendations
Request recommendations from your colleagues or clients. They work much the same way as testimonials and references, almost like an online “word of mouth” referral system.
LinkedIn can be an underrated platform, however, its benefits can be powerful purely because it is a professional social network. Connecting and associating with other like-minded professionals is one step to being proactive in your career and LinkedIn provides this opportunity.
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